Signage is an important part of the retail shopping experience. We wanted to share with you a couple of recent projects we've completed with Discounter's Pool & Spa Warehouse. They revamped their in-store signage and exterior signage.
Doing business in Ontario for over 30 years, Discounter's Pool & Spa Warehouse prides themselves on being able to deliver unbeatable value as an Authorized Dealer of Brand Names at warehouse prices. Through their seven retail outlets located in Downsview, Scarborough, Mississauga, Hamilton, Kitchener, London and Barrie, they continue to provide the best in swimming pool and spa products in Ontario.
At my first meeting with Rob Newman, Senior Director of Branch Operations, he explained the lack of signage consistency across the retail stores. It was time to standardize the stores and create seamless branding for Discounter's Pool & Spa.
Below is a picture of the Downsview location prior to the revamping. The majority of signage is brand and promotion-based with little evidence of Discounter's brand.