Thoughtful Website Design is Critical for eCommerce Success

More and more, consumers are turning to online channels to buy. Everything ranging from clothing to couches, makeup to mirrors, accounting to HR, shipping to printing is available right at your fingertips. So, how do you differentiate your brand from the rest? The quality of your website makes all the difference.

What makes a great eCommerce website—one where customers feel comfortable and enjoy shopping? Read on for some of the key considerations that help you create an ideal user experience whenever a potential customer stops by your site. When you’re selling online, you want to make sure that your website represents who you are and what you do. After all, it’s your chance to make an impression on your customers. And if you do it right, you can make it a lasting one.

It needs to be attractive and appealing

There’s really no one-size-fits-all solution when it comes to crafting the perfect eCommerce website. By flexing your creative muscles and using your brand as a guide, you can create a unique experience that differentiates your site from the rest. Some of the special features you can add to your site to enhance the shopping experience include:

• Eye-catching media. Images sell products, but more and more, brands are using video to connect with their customers in a more meaningful way. Use high-quality images and videos to showcase product features and entice customers to buy.

• Minimalism. If you want to make sure shoppers are focused on one goal—finding and buying your products—keep your website design simple. Use clear, concise navigation so customers know exactly where they need to go.

• Bright colors. Use color to help your brand stand out from the rest. Try to use colors that complement your brand’s logo or other key design elements.

No matter what you’re selling, there’s a psychological barrier that comes with buying online. It’s often difficult for potential buyers to physically see, touch or fully understand what they’re looking for, so by having your website design as close to the real-life experience you provide as possible. Use detailed product specifications, descriptions and pictures to give each customer confidence that they’re investing in a quality product they’ll use and enjoy.
 

Ease-of-navigability is paramount

The best websites make it easy for customers to navigate, allowing them to find the information they’re looking for and complete a transaction with ease. It’s smart to organize your site in a way where your customers can access everything right from the homepage. Avoid dropdown menus or page hierarchies and choose a simple layout where your customers can see everything they need—all on the homepage.
 

Site features should reflect your goals

The main goal of every eCommerce site is making a sale, which means you need to make it easy for customers to check out. Include payment options like Credit Cards, PayPal, Debit, Apple Pay or Google Pay. The goal is to make every transaction simple and secure. It’s also important to have security incorporated into the design via an experienced website designer, rather than using plug-ins or one size fits all providers.

It’s also a smart idea to add a feature like single-page checkout. Customers can enter their billing, shipping and payment details all on one single page, streamlining checkout and making it more likely for the customer to complete the sale rather than abandon their cart.
 

Design a website that does what you need it to

If you’ve got a great product or service you’re selling, you can’t afford to have a less-than-professional website. By using the steps described above as you’re building your site, you’ll create a unique experience that encourages customers to stop by your page, take a look at what you’re offering and, ultimately, make a purchase. You’ll better serve your customers and build your brand and future sales potential too.

To get started designing the ideal ecommerce website for your brand, get in touch with Evergreen Graphics Group today at (905) 447-0257 or info@eg3.ca. Experience, expert advice and support for all your print, design and web needs.