Product Launch Printing: Everything Your Marketing Team Needs
Launching a product requires more than developing the product itself.
Marketing teams may need to coordinate packaging, labels, sales collateral, displays, samples, promotional merchandise, and distribution—often while working toward one immovable launch date.
Having a print plan early in the process can help keep all of those components moving together.
Start With Packaging and Labels
For physical products, packaging and labels are often the first interaction a customer has with the brand.
Colour, materials, shape and finishing can all influence how the product is perceived.
Depending on the product, launch requirements may include:
- Custom boxes
- Product labels
- Roll labels
- Sleeves
- Inserts
- Stickers
- Prototype packaging
Developing prototypes before full production can also help marketing teams evaluate fit, presentation, and design.
Create Sales Materials
Your sales team needs the right tools to introduce the new product.
These may include:
- Brochures
- Sell sheets
- Presentation folders
- Product cards
- Sample kits
- Catalogues
- Price lists
Producing these materials as part of the same launch helps ensure messaging and branding remain consistent.
Think About Retail and Point-of-Sale
If your product is sold through retail stores, showrooms, or other customer-facing environments, the printed materials surrounding the product can be just as important as the packaging itself. A strong point-of-sale presence can help attract attention, communicate key product benefits, and make a new product easier to spot in a busy retail environment.
Consider how large-format printing and graphics can support the launch. Posters and window graphics can build awareness before customers even reach the product, while counter cards, shelf signage, decals, floor graphics, and freestanding displays can reinforce your message closer to the point of purchase.
These materials can also be coordinated with your product packaging, labels and other marketing materials so the entire launch feels consistent. Using the same colours, imagery and messaging across packaging and retail graphics helps create a stronger, more recognizable brand presence.
Evergreen Graphics Group can produce large-format printing and graphics for retail and promotional environments, including posters, banners, window and wall graphics, decals, display graphics, and other custom pieces designed to help your products stand out.
Include Promotional Products in the Launch
Branded merchandise can add another dimension to a product launch, especially when the campaign involves events, sales representatives, influencers, employees, distributors or customers. The right promotional item can extend the reach of the campaign and give people something tangible that keeps your brand visible after the initial launch.
Rather than choosing promotional products at the last minute, think about how the item connects to the product, campaign and intended audience. Useful, relevant merchandise—such as branded apparel, drinkware, bags, notebooks, tech accessories or event giveaways—can reinforce your messaging while creating a more memorable brand experience.
Promotional merchandise can also be incorporated into launch kits, influencer packages, employee packages, customer gifts or trade show giveaways. When coordinated with your packaging, printed materials and overall campaign design, these items help create a consistent experience across every customer touchpoint.
Through EG3 Promotions, Evergreen Graphics Group can help source and produce a wide range of promotional products customized with your branding, making it easier to incorporate merchandise into your product launch from the beginning rather than treating it as an afterthought.
Build Product Launch Kits
Sometimes all of the individual pieces of a product launch need to arrive together. Instead of shipping samples, printed materials, and promotional products separately, a custom product launch kit can bring everything together into one organized, branded package.
Depending on the campaign, a launch kit could include:
- Product samples
- Brochures or product information
- Promotional products
- Pricing or specification sheets
- Instructions or sales materials
- Stickers, labels or other branded pieces
- Custom packaging or presentation boxes
Different versions of the kit can also be created for specific audiences. Sales representatives may need samples, pricing and sales sheets, while retailers could receive product information, point-of-sale materials and display graphics. Distributors, media contacts, influencers and customers may each require a different combination of materials.
Evergreen Graphics Group’s kitting and fulfillment services can help coordinate these moving pieces by assembling, packing, labelling and preparing kits for distribution. This makes it easier to manage complex launches while helping ensure each recipient receives the right materials in the right package.
For businesses launching products across multiple locations or throughout Canada, having one partner coordinate the printing, packaging, promotional materials, assembly and distribution can also simplify the process and reduce the number of suppliers involved.
Keep Your Branding Consistent
A launch may involve materials produced on paper, vinyl, label stock, cardboard, and promotional products.
Each material reproduces colour differently.
Coordinating these components through a knowledgeable print partner can help create a more consistent overall presentation.
Plan Backward From the Launch Date
Not every component has the same production timeline.
Custom packaging may require more time than a digitally printed sell sheet. Promotional products may have their own lead times. Specialty finishing can add production steps.
Working backward from the required delivery date helps identify which components need approval first.
One Launch, One Coordinated Print Strategy
Evergreen Graphics Group works with businesses throughout Toronto, the GTA, and across Canada to coordinate the many printed components that go into marketing campaigns and product launches.
From prototypes and labels through finished packaging, sales collateral, displays, promotional products, kitting, and shipping, bringing these elements together can make a complex launch easier to manage.
Planning a new product launch? Contact Evergreen Graphics Group to discuss your print, packaging, and promotional requirements.
