Coated vs Uncoated Paper: Which One Is Right for Your Print Project?

As you plan new marketing materials for the year, choosing the right paper stock is just as important as choosing the right design. One of the most common questions we receive from clients is: Should I use coated or uncoated paper?

Both options have unique benefits, and the right choice depends on how your piece will be used, your brand style, and the impression you want to leave. Here’s a simple breakdown to help you decide.

Coated paper has a smooth surface created by applying a coating layer (gloss, silk, or matte). This coating seals the paper fibres, allowing ink to sit on top rather than absorb into the sheet.

Common advantages of coated paper:

• Sharper, more vibrant colours

• Crisp images and fine detail

• Professional, polished look

• Easier to wipe clean

Popular uses for coated stock include:

• Brochures and catalogues

• Flyers and postcards

• Product sheets

• Magazine-style pieces

• High-impact promotional materials

If your design relies heavily on photography or bold colour, coated paper is often the best choice.

Uncoated paper has a natural, porous surface with no added coating. Ink absorbs into the sheet, creating a softer, more organic appearance.

Common advantages of uncoated paper:

• Natural, warm feel

• Easy to write on

• Reduced glare

• Classic, understated look

Popular uses for uncoated stock include:

• Letterhead and envelopes

• Business cards

• Notepads and forms

• Books and manuals

• Stationery and office materials

Uncoated paper is ideal when functionality and a tactile experience matter.

How to Choose the Right Option

When deciding between coated and uncoated paper, consider:

• Purpose: Is it meant to be written on or simply viewed?

• Design style: Photo-heavy or text-focused?

• Brand image: Sleek and modern or natural and classic?

• Budget: Some coatings may affect pricing.

Often, a mix of both is used within a brand’s print suite — for example, glossy brochures paired with uncoated letterhead and envelopes.

Let Evergreen Graphics Group Help You Decide

Choosing paper doesn’t have to be overwhelming. At Evergreen Graphics Group, we guide clients through stock selection, finishes, and production options to ensure every project looks and performs its best.

Whether you’re refreshing business cards, printing brochures, or launching new marketing materials this year, we’re here to help you make confident print decisions.

Contact us to request samples or discuss your next print project.