CMYK vs RGB: Why Colours Shift From Screen to Print (and How to Prevent It)
At Evergreen Graphics Group, we strive to create high-quality print and design products for our customers while providing expert guidance on the best way to produce every printed piece. We work with our clients as their print consultant and trusted advisor — helping them make informed decisions that lead to better results. We work for our clients, not a printing company.
One of the most common questions we hear is:
“Why does my printed piece look different than what I see on my screen?”
The answer usually comes down to CMYK vs RGB colour modes.
RGB: For Screens
RGB (Red, Green, Blue) is used for digital displays such as monitors, phones, and tablets. It produces bright, vibrant colours because light is being emitted rather than absorbed.
Designs created in RGB often appear more luminous and saturated on screen, which makes this colour mode ideal for websites, social media graphics, and digital ads. However, because printing relies on ink instead of light, RGB colours must be converted to CMYK before printing — and this conversion can result in subtle colour changes.
CMYK: For Print
CMYK (Cyan, Magenta, Yellow, Black) is the standard colour mode used in professional printing. Ink or toner is layered onto paper, which naturally absorbs colour differently than a screen emits light.
Some bright or neon RGB colours fall outside CMYK’s printable colour range, meaning they cannot be reproduced exactly in print. Designing in CMYK from the start helps ensure more predictable results and reduces surprises when your final piece is produced.
Why Colour Shifts Happen
Files supplied in RGB instead of CMYK
Bright screen colours outside CMYK’s printable range
No proofing or colour checks before printing
How to Prevent Colour Surprises
Set artwork to CMYK before exporting
Use print-ready PDF files
Request proofs when colour accuracy is critical
Work with a print partner who reviews files before production
How Evergreen Graphics Group Helps
At Evergreen Graphics Group, we take a proactive, consultative approach to every project. Our team reviews incoming files, checks colour modes, flags potential colour issues, and recommends adjustments when needed before anything goes to press.
We can also advise on paper stock, finishes, and proofing options to help achieve the best possible colour reproduction for your specific application. Our goal is simple: to ensure what you approve is what you receive, with no surprises.
Have questions about colour setup or file preparation? We’re always happy to review your artwork and provide guidance before printing.
