Grow Sales for 2024 with Print
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15 January 2024

Grow Sales for 2024 with Print

How Businesses Can Leverage Print Marketing Strategies to Boost Sales in 2024

Relationships with customers have been completely transformed as a result of technological advancements. You, as a consumer, are continuously inundated with information from businesses through a variety of channels, including but not limited to emails, phone calls, websites, social media, Ad Words, print materials, radio, television, and other mediums. In spite of the fact that some of these strategies might be more successful than others, the essence of the matter is to discover novel approaches to attract the attention of individuals.

However, there is still a significant question:

How can your company truly stand out?

At Evergreen Graphics Group, we embrace a multifaceted approach to marketing, including email marketing, phone calls, website referrals via Ad Words, and most importantly, PRINT!

Print marketing continues to be a highly effective strategy across diverse industries, serving as a go-to choice for ambitious sales professionals. If you're planning a print project for your business this year, here are some essential considerations:

  1. Identify your target audience and their needs. Before proceeding further, it's critical to know exactly who you are targeting. This step is pivotal in transforming prospects into long-term customers. Building a valuable database requires utmost care and attention. Ask yourself essential questions like, "What can I offer them that will enhance their business?" The printed materials you create should resonate with your potential customers' needs. While including general information is essential, find innovative ways to present it that specifically appeal to your target audience, compelling them to reach out to you.
  2. Deliver a high-quality product. Print is tangible, and therefore, your printed materials should deliver superior quality and aesthetic appeal. With a wide range of paper stocks available, choose wisely. Collaborating with a print professional, like us here at Evergreen Graphics Group can make a world of difference. Select a premium stock that impresses even you. Nothing diminishes the impact more than materials that look nice but feel cheap or hastily printed. Remember, you only have one chance to make a first impression.
  3. Cultivate creativity.  Don't fall into the trap of creating generic, mass-produced materials. You don't want to be just another company, do you? Let's explore the realm of unique and custom-designed pieces that capture attention. The possibilities in print marketing are limitless, from die-cutting to foils and more. Create exceptional printed material that entices recipients to open and read it, envisioning it as a representation of your company and the solutions it offers
  4. Consistent follow-up!  All your efforts will be in vain if you fail to follow up. After identifying your customers, choosing high-quality materials, and designing a standout piece, it lands on your dream customer's desk. What's next? Pick up the phone. Reintroduce yourself, mentioning the date you dropped off the card or brochure, or any other remarkable material you've created. Inquire about their thoughts and gain deeper insights into their business. Sometimes, the timing may not be right, and that's okay. Follow up at another time. Think about the materials you've received in the mail over the years. You may not have needed what was being offered immediately. However, the day might come when you do. The key is to consistently follow up and follow through on your printed sales materials every single time.

Remember these tips as you get started on your next print project. If you're unsure where to begin or have questions about a specific project, feel free to reach out to us. We're here to help you grow your business through print! 

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