Beyond the Box: Custom Kitting for Marketing, Sales and Events
Getting marketing materials produced is only part of the job. They still need to be organized, assembled, and packaged and then ensure that they arrive at the correct destination.
That's where custom kitting and fulfillment can make a significant difference.
Instead of receiving boxes of individual print and promotional items that your team then has to assemble internally, materials can be combined into complete, ready-to-use kits before they're distributed.
At Evergreen Graphics Group, we provide printing, promotional products, assembly, kitting, and fulfillment solutions for businesses in Toronto, throughout the GTA and across Canada.
What Is Custom Kitting?
Kitting involves bringing multiple items together and packaging them as one complete unit.
A kit might contain printed pieces, promotional products, product samples, packaging, or a combination of materials from several different categories.
The exact contents depend entirely on what the business needs to accomplish.
Sales Kits
Sales teams frequently need several pieces of collateral to support a customer presentation.
A sales kit could include:
- Presentation folder
- Brochures
- Sell sheets
- Product samples
- Business cards
- Branded promotional items
- Price lists
- Custom inserts
Instead of having sales representatives gather these materials individually, complete kits can be assembled ahead of time.
This helps ensure every salesperson is presenting the same materials and the same brand experience.
Trade Show and Event Kits
Anyone who has prepared for a trade show knows how many moving parts are involved.
Printed collateral, promotional giveaways, signage, table materials, name tags, and display components may all need to arrive at the same place at the same time.
A custom event kit can consolidate these materials so that they are easier for staff to transport, distribute, and set up.
For businesses attending multiple events, standardized kits can also be produced for different locations or sales representatives.
Employee Onboarding Kits
The first day with a new company is an important brand experience.
An employee onboarding kit can combine practical information with branded materials to create a professional welcome.
Depending on the organization, a kit might contain:
- Employee handbook
- Training materials
- Branded notebook
- Pens
- Apparel
- Drinkware
- Welcome card
- Technology accessories
These kits can be prepared in advance or distributed as employees join the organization.
For companies with remote employees across Canada, kits can also be shipped directly to individual addresses.
Marketing Campaign Kits
Coordinating a campaign across multiple stores, offices, franchises, or sales territories can become complicated quickly.
Each location may need a combination of posters, window graphics, counter cards, brochures, promotional items, or instructions.
Rather than shipping materials separately, campaign kits can be assembled according to each location's requirements.
For example, Location A might receive 100 brochures and two posters, while Location B needs 250 brochures, four posters and additional signage.
Kitting allows those requirements to be organized before distribution.
Binder Assembly, Swatch Books and Labeling Materials
Not every kitting project involves packing products into a box. Businesses often need printed materials organized, assembled, labelled, and prepared so they are ready for employees, sales teams, dealers, or customers to use.
Evergreen Graphics Group can help coordinate the production and assembly of custom binders, swatch books, sample books, training materials, and other multi-component printed pieces.
For example, binder assembly can include:
- Printing and collating pages or inserts
- Organizing materials into sections
- Inserting pages into tabs, sleeves, or dividers
- Adding product information and reference sheets
- Applying custom binder covers, spine graphics, or labels
- Packaging completed binders for individual locations or recipients
Swatch books and sample kits can also be assembled to keep multiple colours, materials, finishes, product samples, or specifications organized in one convenient presentation. These are particularly useful for manufacturers, designers, sales representatives, distributors, and businesses with extensive product lines.
Labeling is another important part of the process. Individual products, samples, folders, binders, packages, or kit components can be printed and labeled before assembly or distribution, helping recipients quickly identify products, SKUs, specifications, locations, departments, or other important information.
By combining printing, labeling, assembly, and fulfillment under one project, businesses can receive finished materials that are organized and ready to use rather than boxes of individual components that still require internal assembly.
Product Launch Kits
Launching a new product often requires several marketing components to arrive together.
Product samples can be combined with printed information, packaging, promotional merchandise, and sales materials to create kits for:
- Retailers
- Sales representatives
- Distributors
- Influencers
- Media
- Customers
The recipient receives one coordinated presentation rather than several unrelated shipments.
Why Outsource Kitting?
Internal assembly can look simple until hundreds or thousands of kits need to be produced.
Businesses then need staff, space, boxes, packing materials, labels, inventory management, and shipping coordination.
Outsourcing kitting allows marketing and sales teams to focus on the campaign itself rather than spending hours assembling boxes.
It can also improve consistency. Every kit can be assembled according to the same specifications and checked before distribution.
From Printing to the Final Destination
One of the biggest advantages of combining print production with kitting and fulfillment is reducing the number of steps between suppliers.
Printed pieces, labels, packaging and promotional materials can be coordinated as part of one project and then assembled for distribution.
Evergreen Graphics Group helps businesses manage projects from printing and production through assembly, packing, and shipping across Canada.
Whether you need 50 sales kits for your representatives, hundreds of employee onboarding packages, or customized marketing kits going to locations across the country, we can help develop a practical solution.
Planning a campaign that involves more than just printing? Contact Evergreen Graphics Group to discuss custom kitting and fulfillment.
